Responsive

"Foremost is the principle that the purpose ... is to understand the customer's needs and wishes, and thus design product and service that will provide better living..."
- W. Edwards Deming

Passion

"Don't ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is more people who have come alive."
- Howard Thurman

Design

"The only important thing about design is how it relates to people."
- Victor Papanek

Support

"You can have everything in life you want if you will just help enough other people get what they want."
- Zig Ziglar